TripleClicks Product Collections debuted only a few months ago, and already TC ECAs have created more than 5,000 unique, themed product collections with which to promote TripleClicks–with new product collections being added every day!
In case you missed it, the Product Collections tool lets you group collections of individual products that you want to promote for whatever audience (or even person) you want to target! You can create as many collections as you like, and promote them through a special affiliate link or even create a custom banner for online promotions. The possibilities are endless.
Creating your own collections is easy and quick. Just look for the Manage Product collections link in your ECA Center. Type in a collection name and description, click the Pick Items button, begin searching for and selecting the items you want to add into your Product Collection. To save time, you can choose Add All Items On This Page to add your entire search results…as in the case of wanting to add all searched for items from a given department. You can also select the Add to Collection option from the details page of any individual product at the store.
Once a collection is created, it’s automatically displayed in a new section on your ECA TConnect page, and customers viewing your collection can easily add items to their cart to buy!