TripleClicks ECA Blog

TripleClicks ECA News & Tips

Are you driving your potential customers away?

The fact is, if customers arrive at your ECA TConnect storefront only to be greeted with a skimpy, poorly written store description–or even worse, NO description–the answer is a resounding YES!

Along with your logo, your company profile appears atop your ECA TConnect Website and will be the first thing your customers see when arriving at your TConnect page. Its importance to your success at, therefore, is VITAL! A succinct, well-written, and meaningful business description free from spelling and grammatical errors could entice your visitors to stick around, review your products, and perhaps make a purchase (or at least keep you in mind for future purchases). Whereas, a shoddily written, cryptic, overly brief description will only convey an unprofessional attitude. And NO description just says “I don’t care enough to bother.” Any visitors who land on your TConnect page will most likely leave your storefront immediately, never to return!

Most likely, your goal is NOT to drive customers to other ECAs. Fortunately, you can fix this issue quickly and easily. Keep the sentences of your store description simple and straightforward and relevant to your business. Be SURE to include the following information:

1. The types of products/services you’re offering (i.e. handmade crafts and jewelry, proofreading services, etc.)

2. Why you’re a great choice for customers (i.e. years of experience, variety and/or quality of products, great customer service care, fast shipping, etc.)

Your business profile should NOT include:

1. Your SFI Gateway (if you’re an SFI Affiliate), nor any other URL address to any other site outside of Your TConnect page is your actual storefront and is strictly designed to showcase your retail business and sell your items and services at to customers. This is NOT the place to recruit affiliates or prospect for those interested in a business opportunity or redirect people to other Websites.

2. Information NOT related to your business. For example, although someone’s volunteer work with Meals on Wheels may be a positive life aspect, it’s really not relevant to his or her TC business selling cosmetics, electronics, or other unrelated items.

For more details and a helpful step-by-step tutorial, check out this section of your ECA Guide.

Comments are closed.