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Use your product reviews to drive future sales

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Positive product reviews often mean the difference between making a sale and losing a potential customer. In fact, customers often rely heavily on the stated experiences of other buyers when deciding whether to make a purchase.

But sometimes, product reviews are a mixture of positive and negative. Customers may state positive attributes about a product, while also including questions or shortcomings about the item. Sure, responding to the individual is vital for good customer service…but that mixed review remains attached to that product for all to see. Being able to respond publicly to that review will ensure that future customers can see you were responsive to the issue and addressed the problem or observation.

Make sure you’re not letting this important part of your TC storefront go overlooked!

Just login at and access your ECA TConnect page. Click the link of your chosen product, then the Product Reviews tab. Here, you’ll see a rundown of the type of reviews your product has received, i.e., how many recommend this product to a friend, how many would buy this product again, etc.

Below this summary, you’ll see a listing of all the actual reviews from each customer. If you would like to reply publicly to a given review, just click the Public Reply link, type your response, and click Respond. All TC Members viewing your product description will be able to see your reply, along with all your reviews. Your store visitors checking out the reviews will be able to easily view your responsiveness and superior customer service…increasing the likelihood that they will go on to complete the sale!

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