TripleClicks ECA Blog

TripleClicks ECA News & Tips


New business-building opportunity for ECAs!

screenshot_249We are pleased to announce today a new program for all TripleClicks ECAs (E-Commerce Associates).

Beginning this month, as an ECA, you will have the opportunity to be featured on a new ECA tab coming to the SFI homepage (TripleClicks’ parent company).

As a selected Featured ECA of the Day (FECAD), your company and products will be featured EXCLUSIVELY for 24 hours on the new ECA tab.  Thousands of our most actives affiliates will learn about your products and be able to connect with you with a single click.  And for checking out your ECA TConnect page at TripleClicks, affiliates will earn an Action VersaPoint, too!

In addition to being featured at the SFI Affiliate Center, you’ll ALSO be the featured ECA on our ECA tab at TripleClicks! Note: ECAs selling only SFI-related products can only be featured at the SFI Affiliate Center.

Our new FECAD program is a terrific way to build name recognition, gain invaluable exposure for your ECA offerings, and boost your sales!

If you’d like to secure one of these valuable and highly-limited slots, the first step is to apply at:

https://www.tripleclicks.com/ECA/ECAFeatureApplication

The minimum cost to be featured is 20 TCredits.  However, we are accepting bids up to 100 TCredits.  Higher bids will typically be given earlier slots.

Important: We are interested in featuring ONLY ECAs that project professionalism in all aspects of their operation.  Applications from ECAs that utilize poor images, typos or formatting errors, have below-average ratings, or that have unresolved customer complaints, etc. will be rejected.


FREQUENTLY ASKED QUESTIONS

Q: How many ECAs will be featured each day?
One.  You will receive exclusive visibility for a full 24 hours both at the SFI Affiliate Center and on the ECA tab at TripleClicks.com (ECAs selling only SFI-related products can only be featured at the SFI Affiliate Center)

Q: How long will it take for my application to get reviewed?
Just 1-3 business days typically.

Q: How will I know if my application is approved or rejected…and if the former, how will I know what day I’ll be featured?
Upon review of your application, you’ll receive an immediate email notifying you of the status of your application.  If your application was approved, the email will inform you of the date you’ll be the featured ECA.  We’ll also send you a reminder email the day before so you can make sure everything is in order for your big day.

Q: You state that viewers of the new ECA tab will be able to easily connect with me.  How can I then communicate with those who’ve connected with me?
Any news posts you do on your ECA TConnect page will automatically appear in Stream (at the Affiliate Center) for all who have connected with you.  You are also allowed to use our mailing system to send out–with just a single click–up to one email a week to all of your connections (See the “Send newsletter” link under Customer Communications at the ECA Center at TripleClicks).

Q: So my connections are a customer mailing list?
Yes!…and you should use this valuable asset you have as an ECA to promote your specials, sales, new products, etc.

Q: Can I apply to be a FECAD more than once?
Yes, though our exact policies on this are currently pending interest levels. Depending on interest and your bid, you may be able to be featured every 30-60 days.

Q: Is there urgency in applying?
Yes!  The sooner you get your application in, the better your chances of being featured in the near future (and for repeat featurings).  Also, note that we will be accepting a maximum of 60 applications to start.  Once we have 60 ECAs scheduled, you won’t be able to apply; you’ll only be able to get on a waiting list.

Q: What happens if there isn’t an ECA for each day?
For any day when no ECA has applied to be featured, the ECA tab will not be available.


Getting affiliates to promote your products

As always, it starts with quality. If you have quality products, reasonably priced, and presented well, you’ll undoubtedly attract affiliates. The next best thing to do is provide TripleClicks with the largest margin percentages possible. This is because TripleClicks awards the lion’s share of the margin you provide to the affiliate who referred the customer. Affiliates will naturally gravitate towards the products that will earn them the highest commissions. Find out more about growing your ECA business HERE.


Are you driving your potential customers away?

The fact is, if customers arrive at your ECA TConnect storefront only to be greeted with a skimpy, poorly written store description–or even worse, NO description–the answer is a resounding YES!

Along with your logo, your company profile appears atop your ECA TConnect Website and will be the first thing your customers see when arriving at your TConnect page. Its importance to your success at TripleClicks.com, therefore, is VITAL! A succinct, well-written, and meaningful business description free from spelling and grammatical errors could entice your visitors to stick around, review your products, and perhaps make a purchase (or at least keep you in mind for future purchases). Whereas, a shoddily written, cryptic, overly brief description will only convey an unprofessional attitude. And NO description just says “I don’t care enough to bother.” Any visitors who land on your TConnect page will most likely leave your storefront immediately, never to return!

Most likely, your goal is NOT to drive customers to other ECAs. Fortunately, you can fix this issue quickly and easily. Keep the sentences of your store description simple and straightforward and relevant to your business. Be SURE to include the following information:

1. The types of products/services you’re offering (i.e. handmade crafts and jewelry, proofreading services, etc.)

2. Why you’re a great choice for customers (i.e. years of experience, variety and/or quality of products, great customer service care, fast shipping, etc.)

Your business profile should NOT include:

1. Your SFI Gateway (if you’re an SFI Affiliate), nor any other URL address to any other site outside of TripleClicks.com. Your TConnect page is your actual storefront and is strictly designed to showcase your retail business and sell your items and services at TripleClicks.com to customers. This is NOT the place to recruit affiliates or prospect for those interested in a business opportunity or redirect people to other Websites.

2. Information NOT related to your business. For example, although someone’s volunteer work with Meals on Wheels may be a positive life aspect, it’s really not relevant to his or her TC business selling cosmetics, electronics, or other unrelated items.

For more details and a helpful step-by-step tutorial, check out this section of your ECA Guide.


ECA Guides Available

TripleClicks offers several guides and tutorials to walk you through the process of setting up your store and begin selling your products. You’ll learn best practices for getting your store noticed and customers coming back, how to select the best shipping options for your store, step-by-step instructions for creating an professional presence at TripleClicks.com, and more. 

Select from among these tutorials, located on the Tips & How-to’s section of your ECA Center:


TripleClicks LocalPay Program

If you haven’t reviewed our TC LocalPay Program, you owe it to your business and your customers to take a few minutes right now and check it out!

As an ECA, you know that in many countries, payment options for online transactions are limited. These payment restrictions are imposed by various financial institutions, and TripleClicks is required to adhere to them. But the good news is that you can use LocalPay to bypass those “roadblocks” and conduct transactions locally–in your own currency–with TripleClicks Members in your region. You can also allow your customers to pick up their products directly from you and eliminate their shipping charges.

Any legitimate seller or business can be an LocalPay ECA; there’s no limit to the kinds of products and services you will be able to offer.

To learn more about participating in the new LocalPay program, see:

http://www.tripleclicks.com/ECA/LocalPay/


Shipping costs getting you down?

Looking to reduce shipping costs? Consider including a will-call option for each of your products. Will-call allows your customers to pick up their orders in person at your place of business, thereby eliminating shipping costs altogether. Just select “YES” for the Will-Call option for your product in the Product Listing Form for that item; also be sure to choose the will-call address from the dropdown menu. Then, when you receive an order designated as a “will-call,” simply put the order together for your customer and have it ready for them to pick up at the address you’ve provided.

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